Photo by Owen Rojek.
Salomon’s authenticity runs deeper than their rugged trail shoes and sleek outdoor wear. They recognize that playing outside means having a responsibility to take care of the wild spaces we love.
Although Salomon has come a long way since their start in Annecy, France, in the 1940s, they have never lost sight of the importance of supporting the community on various levels. In fact, Salomon has a multi-pronged approach to their giving strategy that ranges from protecting trails, being a responsible manufacturer, helping athletes and reducing negative environmental impacts.
Salomon joined the Pacific Crest Trail Association as a Tuolumne Meadows corporate partner in 2017. With their support, we marshal volunteers to maintain the Pacific Crest Trail while ensuring the trail and wilderness experiences are protected for future generations.
Becky Marcelliano, Salomon’s Outdoor Marketing Manager, summed up the company’s attitude regarding non-profit partnerships: “Salomon believes in promoting play, whatever that means to each individual adventurer. The Pacific Crest Trail offers that playground — and we will always do what we can to protect our trails, educate about responsible recreation and encourage time for getting outside. Together, Salomon and the PCTA are able to align strengths to ensure hikers are having the best time on the best trails.”
The PCTA is thrilled that Salomon is part of our team to protect, promote and preserve the PCT. Partnerships like these are how the outdoor industry can steward the landscapes we depend on, not only for recreation but for the health of the industry as a whole.
If you would like to learn more about our corporate partnerships, please visit our website at PCTA.org or contact Stephanie Plunkett at [email protected] or (916) 285-1869.
Photo by Clare Bucket Major.